Web Gradient@2x

BREAKOUT SESSION

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Digital Brand Landscape: Engaging Customers and Building Loyalty through Branding

Time: 10:15 AM   |   Room: Rathdangan 3   |   Speaker: Andy Whaley

Discover how technology is changing the way brands connect with customers and build communities. In this session, we'll explore the latest trends and tools that help create meaningful interactions and foster loyal communities. Learn practical tips to enhance your digital presence and engage your audience more effectively. Join us to understand the new digital brand landscape and how to thrive in it.

SESSION LEADER

Andy Whaley

Chief Growth Officer, JMARK

In his 25 years of marketing and sales, Andy Whaley has crafted marketing strategies and sales enablement programs for several brands including Tyson Foods, M&M/Mars, J.M. Smucker, Bass Pro Shops, and AG Financial. While managing the Brand Marketing team at Bass Pro Shops, sales and awareness metrics increased through his leadership in new brand partnerships, strategic marketing campaigns, and the creation of what has been Bass Pro’s #1 growth brand, ASCEND.

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